We never compromise on the journey for a more sustainable future. We take a big responsibility for a sustainable future, and we are lifting this responsibility with openness and transparency. We are producing mainly in close proximity to our markets and are aiming to move all of our production as close to “home” as possible.

We have a traditional approach to design; we believe in producing quality products that are made to last. We aim to produce essentials that never go out of style and will satisfy our consumers repeatedly. Our production is built to ensure the least impact on the environment possible. This is why our jersey is BCI (Better Cotton initiative), GOTS (Global Organic Textile Standard), and Oeko-Tex standard 100 certified. Our packaging is the extent where possible, reused and biodegradable.

If you put too much love into one of your calm. pieces and it breaks let us know at, so we can extend the life of your pieces.

We know that one piece of clothing will not save the world, but we firmly believe that the one wearing a piece of clothes together with us can make a remarkable difference.